Maximizing the effectiveness of your marketing and PR activities can lead to significant gains in sales to existing customers and obtaining access to new customers and sectors. The solution is to develop and deploy a strategic marketing and PR plan that will provide the necessary framework against which sales, marketing and commercial activity can be managed to your benefit.
TEC Transnational and their partners work with management teams to systematically arrive at a unique strategic marketing & PR plan in a highly structured programme scheduled over a 2 - to 4-week period. Everything is linked into the strategic direction of the organization:
Review of the existing situation
Starts with an in-depth review of where are we now and where have we been:
Continues with an analysis of market segmentation, with the aim of maximizing the chances of success by concentrating activities on the most attractive markets:
Focus then shifts to examining “what could we be doing?”:
Understanding the marketplace
Being aware that little or no control can be exercised over “the business environment” that includes the competition, aerospace/defence market size, availability of materials/labour, etc.
But understanding that you can direct and control the operation of your own organization that includes investment (£), plant & machinery, buildings, people, processes, certifications, etc.
Developing a sound marketing & PR strategy
We commence by finding out what your customers wants and then provide it - simple enough:
Next, we deploy the "4 P’s Marketing Mix":
In short, develop products to satisfy customer needs, charge the right price, get the products to the right place (OTIF!), and make the existence of your product know through PR promotion.
Developing a route-to-order
Creating a sound marketing & PR model that suits your organization and its target customers:
Larger teams might benefit from our in-house courses. Fill out the form below and we will contact you with further details.